Rent pulse
Rents in Normal are $98 above the McLean County typical.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
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37 Google reviews, 4.1★
Picked by our rules (rating adjusted for review count, number of reviews, years in business), not paid placement.
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701 Kathleen Dr, Normal, IL 61761
Firefly Property Management in Normal manages residential and multi-family rentals in Bloomington and Normal, with marketing, tenant screening, rent collection, maintenance, accounting, evictions and sales.
In their words: “Welcome to Firefly Property Management, where exceptional property management begins with trust.”
Review summary: Reviewers often mention a knowledgeable, caring manager who knows the Bloomington-Normal market and gives straightforward advice.
112 Boeykens Pl, Normal, IL 61761
Regions Property Management, established in 2022, manages single-family homes, townhouses, condos and apartments in Bloomington, Normal and McLean County, with marketing, leasing and rent pricing for landlords.
In their words: “Regions Property Management offers comprehensive property management solutions to meet your specific requirements as a landlord or homeowner.”
Redbird Property Management, founded in 1980, manages apartments, townhouses, houses, lofts, student housing and commercial space in Bloomington and Normal, with residential, student and commercial leasing and maintenance.
In their words: “If you are looking for a new place to live, we have over 100 different locations in Bloomington/Normal for you to call home.”
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Pins show office addresses; numbers match the Best match order. Companies that don't publish an address are listed as "Serves the Normal area" and get no pin.
Get the latest rental and real estate data on the Normal market. We update these charts with the latest data on the 22nd of each month.
Rents in Normal are $98 above the McLean County typical.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
Rent rose in 8 of the last 12 months: +$52 in all since Oct 2025.
Green: rent went up that month. Grey: it went down.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
Normal's typical asking rent is $98 (7.6%) above the county. The gap is shrinking compared with a year ago.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
Normal is number 1 of 2 cities in the county by typical asking rent.
Cities with at least 13 months of Zillow data. Linked cities have their own page.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed, 1-year change. Data through September 2026.
Rents here usually rise most in March, April and September, so those are good months to list your rental.
Average change from the month before, 4 years of data.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
Past growth, not a forecast. Rents can go down as well as up. Your own rent depends on the home, its condition and the lease.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
| City | Typical rent | 1 year | Managers |
|---|---|---|---|
| Normal | $1,390 | +3.9% | 3 |
| Peoria | $1,240 | +3.9% | 13 |
| Champaign | $1,466 | +5.2% | 7 |
| Urbana | $1,348 | 3 | |
| Springfield | $1,178 | +4.2% | 8 |
| Naperville | $2,236 | +2.0% | 10 |
| Orland Park | $2,713 | +4.3% | 6 |
Source: Zillow Observed Rent Index (ZORI), typical asking rent, data through September 2026. Managers listed: our directory, October 2026.
Source: U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024.
Source: U.S. Department of Housing and Urban Development, Fair Market Rents for fiscal year 2027, Bloomington, IL MSA. Used to set Housing Choice Voucher (Section 8) limits.
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Compare the 3 property management companies in Normal, McLean County. Tick up to 3 to see them side by side, then request free quotes from all of them in one step.
Zillow's typical asking rent in Normal is $1,390 (September 2026); +3.9% over the past year. About 45.2% of homes in Normal are rented, and the rental vacancy rate is 5.6% (Census, 2020-2024).
We list 3 property management companies in Normal, IL.
Zillow's typical asking rent in Normal was $1,390 a month in September 2026, +3.9% on a year earlier.
Over the 4 years Zillow has tracked, asking rents here have risen most in March, April and September. Listing in those months can help, but every property is different.
Fees depend on the company, the property and the services you need, and few companies publish them. Ask for a written quote that lists the monthly fee, leasing fee and any other charges. You can request quotes from up to 3 managers at once on this page.
The default order, Best match, uses each company's Google rating adjusted for how many reviews it has, so a 4.8 rating from 100 reviews ranks above a 5.0 from 2. No company can pay for its position.
Yes. Requesting quotes is free for property owners and there is no obligation to hire anyone.