Rent pulse
Rents in Florence are $20 above the Lauderdale County typical.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
Compare 4 local companies in Florence. Pick up to 3 and send one free quote request.
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Top rated
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Most reviewed
224 Google reviews, 4.3★
Picked by our rules (rating adjusted for review count, number of reviews, years in business), not paid placement.
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732 Thompson St, Florence, AL 35630
RiverCo Realty & Management is a Florence company that manages residential and investment properties across the Shoals, with tenant placement and maintenance coordination, plus renovation, new construction and home sales.
In their words: “At RiverCo Realty & Management, Property Management is at the core of what we do.”
Review summary: Reviewers mention good communication, quick replies to calls and texts, and efficient handling of urgent issues.
3067 Huntsville Rd, Florence, AL 35630
Stutts Property Management is a full-service company in Florence that manages rental homes across the Shoals and North Alabama, with market analysis, tenant screening, rent collection, maintenance, inspections and investment acquisition.
Review summary: Most reviewers mention responsive staff, quick handling of maintenance requests and an easy application and renting process.
Keller lane, 107 Enterprise St 614 sterling blvd, 173 Kelly drive #901, Florence, AL 35630
Simeta Enterprise is a listing with an office in Florence, Alabama. Details about the rental properties it manages and the services it offers are not available.
Florence, AL
Taylor Real Estate Management is a Florence company that manages single-family rental homes in Florence, Muscle Shoals and Killen, handling leasing, repairs, marketing, tenant screening, rent collection and property sales.
In their words: “We are a one stop management team that can handle every aspect of the rental process.”
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Pins show office addresses; numbers match the Best match order. Companies that don't publish an address are listed as "Serves the Florence area" and get no pin.
Get the latest rental and real estate data on the Florence market. We update these charts with the latest data on the 22nd of each month.
Rents in Florence are $20 above the Lauderdale County typical.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
Rent rose in 8 of the last 12 months: +$37 in all since Oct 2025.
Green: rent went up that month. Grey: it went down.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
Florence's typical asking rent is $20 (1.7%) above the county. The gap is about the same compared with a year ago.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
Rents here usually rise most in April, May and October, so those are good months to list your rental.
Average change from the month before, 3 years of data.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
Past growth, not a forecast. Rents can go down as well as up. Your own rent depends on the home, its condition and the lease.
Source: Zillow Observed Rent Index (ZORI), typical asking rent, all homes + multifamily, smoothed. Data through September 2026.
| City | Typical rent | 1 year | Managers |
|---|---|---|---|
| Florence | $1,202 | +3.2% | 4 |
| Decatur | $1,042 | +2.1% | 3 |
| Madison | $1,411 | +2.2% | 10 |
| Huntsville | $1,335 | +2.7% | 30 |
| Birmingham | $1,305 | +2.8% | 36 |
| Tuscaloosa | $1,701 | +5.0% | 10 |
| Hoover | $1,319 | +1.9% | 5 |
Source: Zillow Observed Rent Index (ZORI), typical asking rent, data through September 2026. Managers listed: our directory, October 2026.
Source: U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024.
Source: U.S. Department of Housing and Urban Development, Fair Market Rents for fiscal year 2027, Florence-Muscle Shoals, AL MSA. Used to set Housing Choice Voucher (Section 8) limits.
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Compare the 4 property management companies in Florence, Lauderdale County. Tick up to 3 to see them side by side, then request free quotes from all of them in one step. Highly rated managers based nearby, in Muscle Shoals, are listed below the local companies.
Zillow's typical asking rent in Florence is $1,202 (September 2026); +3.2% over the past year. About 47.9% of homes in Florence are rented, and the rental vacancy rate is 6.6% (Census, 2020-2024).
We list 4 property management companies in Florence, AL.
Zillow's typical asking rent in Florence was $1,202 a month in September 2026, +3.2% on a year earlier.
Over the 3 years Zillow has tracked, asking rents here have risen most in April, May and October. Listing in those months can help, but every property is different.
Fees depend on the company, the property and the services you need, and few companies publish them. Ask for a written quote that lists the monthly fee, leasing fee and any other charges. You can request quotes from up to 3 managers at once on this page.
The default order, Best match, uses each company's Google rating adjusted for how many reviews it has, so a 4.8 rating from 100 reviews ranks above a 5.0 from 2. No company can pay for its position.
Yes. Requesting quotes is free for property owners and there is no obligation to hire anyone.